Scientific American Frontiers: The Hidden Prejudice Sunday, August 15, 2010

Scientific American Frontiers Host, Alan Alda, speaks with Dr. Mahzarin R. Banaji (Harvard University) and Dr. Brian Nosek (University of Virginia) on how the subconscious mind can influence decision making. They discuss several experiments that use the "Implicit Association Test" (IAT) to reveal hidden gender and racial biases. Additional Research Information Updated (05/15/2009): Scientific American: The Implicit Prejudice www.sciam.com Project Implicit® www.projectimplicit.net Copies of Technical Research Papers can be obtained at: projectimplicit.net The Test implicit.harvard.edu Harvard Science: Prejudices we won't admit tinyurl.com WashingtonPost.com: See No Bias www.washingtonpost.com University of Washington: The Unconscious Roots of Racism uwnews.org University of Washington: Prejudice affects 90 to 95 percent of people uwnews.washington.edu University of Michigan Health System: Your Child & Television www.med.umich.edu The Media Awareness Network: Kids & Racial Stereotypes www.media-awareness.ca Gladwell.com: The Second Mind (Blink) www.gladwell.com



http://www.youtube.com/watch?v=2RSVz6VEybk&hl=en